The Ask

Concept a retail space for a brand that does not already have a physical store.

The Brand(s)

No, we didn’t choose a sex brand. Okay, well we sort of did. hims and their sister brand, hers, are a direct-to-consumer telemedicine companies.

 The Research

The Audience

The Challenge

The Concept

The Location

The Design Rules

The Style Guide

The Mockup

The Extra Stuff

The Business Stuff


Lee Kuykendall (CBM) | Shayla Johnson (CBM) | Cody Colvin (CBM) | Joe Reilly (CBM)